Today, many organizations use issue management techniques to keep all of their external relations activities focused on high-priority challenges and opportunities. Wilson-Miller Communications has developed and implemented targeted public affairs and issues management strategies for some of California’s largest employers and public initiatives. Wilson-Miller Communications takes an experienced-based approach by helping clients develop a strategy and, then, directing the implementation of that strategy to address some of the largest current issues today. As a result, issues management becomes an integral part of an organizations way of influencing its constituents and neutralizing opponents.